Cookie Consent

At DNA Watches, discretion, trust, and precision extend beyond our timepieces and into every aspect of our digital presence. This Cookie Consent Policy explains how cookies and similar tracking technologies are used on our website to ensure functionality, enhance performance, safeguard security, and deliver a refined browsing experience consistent with our brand standards.

By accessing or using our website, you acknowledge and agree to the use of cookies in accordance with this policy, unless you choose to manage or restrict them through your browser or device settings.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device, remember your preferences, and perform essential functions efficiently.

Cookies do not contain viruses, malware, or programs that can access or damage your device. They also do not provide DNA Watches with access to personal files or information stored on your device.

Why DNA Watches Uses Cookies

Cookies help us deliver a seamless, secure, and high-performance experience while maintaining the level of professionalism expected in the luxury watch market. Specifically, cookies allow us to:

• Ensure website security and stability

• Enable core website functionality

• Understand how visitors interact with our platform

• Improve design, navigation, and performance

• Support marketing and advertising efforts responsibly

• Maintain a consistent and personalized experience

Categories of Cookies We Use

Essential Cookies

Essential cookies are strictly necessary for the operation of our website. These cookies enable fundamental features such as:

• Secure page navigation

• Website accessibility

• Form submissions

• Fraud prevention and security validation

Without these cookies, parts of the website may not function properly. These cookies cannot be disabled through our systems, as they are required to provide the services you request.

Performance & Analytics Cookies

Performance and analytics cookies collect aggregated and anonymized information about how visitors use our website. This may include data such as:

• Pages visited

• Time spent on pages

• Traffic sources

• Device type and browser information

This data helps us analyze website performance, identify areas for improvement, and maintain a premium digital experience. We do not use analytics cookies to personally identify individual visitors.

Functionality Cookies

Functionality cookies allow our website to remember your preferences and selections, such as:

• Previously entered form information

• Display preferences

• Language or region settings

These cookies enhance convenience and continuity, allowing returning visitors to experience a smoother and more personalized interaction with our website.

Marketing & Advertising Cookies

Marketing and advertising cookies may be used to present relevant content, promotions, or advertisements based on your browsing behavior. These cookies help us:

• Limit repetitive advertisements

• Measure the effectiveness of marketing campaigns

• Deliver content aligned with your interests

Marketing cookies may be set by DNA Watches or by trusted third-party partners. We do not sell personal data, and any advertising data collected is handled responsibly and in accordance with applicable laws.

Third-Party Cookies & Technologies

Our website may utilize third-party services such as analytics providers, advertising platforms, or embedded content tools. These third parties may place cookies on your device and collect information in accordance with their own privacy policies.

DNA Watches does not control the behavior or policies of third-party cookies. We encourage you to review the privacy policies of any third-party services you interact with through our website.

Cookie Duration

Cookies may be either:

• Session Cookies – Temporary cookies that are deleted once you close your browser

• Persistent Cookies – Cookies that remain on your device for a defined period or until deleted

The duration of each cookie depends on its purpose and configuration.

Managing Your Cookie Preferences

You have the right to manage, restrict, or disable cookies at any time through your browser settings. Most browsers allow you to:

• View which cookies are stored

• Delete existing cookies

• Block cookies entirely or selectively

Please note that disabling certain cookies may affect website functionality, security, and overall user experience.

Instructions for managing cookies can typically be found within your browser’s help or support section.

Legal Basis for Cookie Use

Where required by law, cookies are used based on one or more of the following legal grounds:

• Your consent

• Our legitimate interest in maintaining website security and performance

• Compliance with legal or regulatory obligations

Updates to This Cookie Consent Policy

We may revise this Cookie Consent Policy periodically to reflect changes in technology, legal requirements, or our business practices. Any updates will be published on this page with an updated revision date.

Continued use of our website following any changes constitutes acceptance of the updated policy.

Contact Information

If you have any questions regarding this Cookie Consent Policy, our use of cookies, or your privacy rights, please contact us directly:

Email: sales@dnawatchesnyc.com

At DNA Watches, we are committed to maintaining transparency, integrity, and trust — values that define both our craftsmanship and our digital experience.