Our Story

DNA WATCHES

A refined approach to buying, selling, and collecting luxury timepieces.

We are an independent luxury watch dealer based in New York City’s Diamond District, specializing in authentic, high-end timepieces from the world’s most respected watchmakers. From modern sports watches to classic and collectible references, every piece we work with is selected intentionally and handled with care.

Our Mission

Our mission is to provide a trusted, informed, and refined experience in luxury watches.

At DNA Watches, we exist to bring clarity to a complex market. We focus on authenticity, market accuracy, and personal service — ensuring every client feels confident whether buying, selling, or consigning a timepiece.

We believe luxury should never feel rushed, unclear, or transactional. Our role is to guide, not push; to educate, not oversell; and to build long-term relationships rooted in trust.

Why Shop With Us

Experience excellence in every purchase

Authenticity

Every timepiece is carefully inspected and verified before it is offered for sale. We stand behind what we sell and are transparent about condition, inclusions, and history so there are no surprises.

Personal Experience

We operate by appointment to give each client focused attention. Whether you’re a collector or buying your first serious watch, we take the time to understand what you’re looking for and guide you accordingly.

Professional

Luxury watches are personal assets. Every conversation and transaction is handled with discretion, professionalism, and respect.

Warranty

Warranty coverage varies by brand, model, and condition, and is never presented as a blanket promise. Instead, we focus on transparency, accuracy, and long-term reliability — so you know exactly what to expect.
Built for <em>Long-Term</em> Relationships

Built for Long-Term Relationships

Our business is built around continuity, not volume. Many of the clients we work with return over time — not just to buy another watch, but to trade, consign, upgrade, and seek guidance as their collections evolve. We take the time to understand our clients’ preferences, goals, and approach to collecting.

Whether someone is purchasing their first luxury watch or refining an established collection, we aim to be a consistent point of reference. Watches come and go, but trust is built over years. That long-term perspective shapes every interaction we have.

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A Curated Selection of <em>Timepieces</em>

A Curated Selection of Timepieces

We consistently carry luxury timepieces from the most recognized names in watchmaking. Our inventory includes Rolex, Audemars Piguet, Patek Philippe, Cartier, Richard Mille, and other established Swiss and independent brands.

These brands are a core part of our selection and are always represented in our inventory.

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DNA Watches

Address

15 W 47th St STE 900, New York, NY 10036

Hours

Mon-Fri: 9am-7pm
Sat-Sun: Closed

Phone
(347) 357-1284
Email
sales@dnawatchesnyc.com

@DNA WATCHES NYC