The term “Rolex Coke” refers to any Rolex GMT-Master II fitted with a red-and-black bezel insert. While never an official Rolex designation, the nickname has become firmly embedded in collector culture, much like the better-known “Pepsi” (red and blue) variant.
The GMT-Master line debuted in 1954 with the Pepsi bezel, created to help pilots track multiple time zones. The Coke configuration arrived decades later and would go on to become one of the most debated and sought-after GMT colorways in Rolex history. Despite persistent speculation, it has never returned to regular production, further strengthening its legend.
Below is a complete overview of the Rolex Coke GMT models and why they continue to command attention.
Origins of the Rolex Coke GMT
The red-and-black bezel first appeared in 1983 with the launch of the GMT-Master II. Unlike the original GMT-Master, which featured a 24-hour hand linked to the main hour hand, the GMT-Master II introduced an independently adjustable hour hand, allowing true multi-time-zone tracking.
To distinguish this new functionality visually, Rolex introduced the red-and-black bezel. Importantly, the Coke insert was never offered on the original GMT-Master, making it exclusive to GMT-Master II references.
Production of standard Coke GMTs ended in 2007, and since then, the bezel has remained absent from Rolex’s regular catalog.
Rolex “Fat Lady” GMT-Master II Ref. 16760 (1983–1989)
The first Rolex Coke GMT appeared on reference 16760, produced from 1983 to 1989. Collectors often refer to this model as the “Fat Lady,” a nickname derived from its thicker case profile and prominent crown guards.
While considered thick for its era, the 16760 measures approximately 12.6mm — modest by modern standards. Another nickname, “Sophia Loren,” referencing its curved profile, has largely fallen out of use.
This reference introduced several modern upgrades, including a sapphire crystal and the caliber 3085 movement, operating at 8 beats per second. Despite these advancements, it retained vintage traits such as tritium lume and an open-6 date wheel.
Due to its short production run and transitional features, the 16760 remains highly collectible. Even in 2026, well-preserved examples continue to offer strong value relative to their historical significance.
Rolex Coke GMT Ref. 16710 (1989–2007)
In 1989, Rolex replaced the 16760 with reference 16710, refining the GMT-Master II while preserving its core identity. The most notable update was the introduction of the caliber 3185 movement, eliminating the use of industrial adhesive found in the earlier 3085.
The slimmer movement allowed Rolex to reduce case thickness by approximately 0.6mm, resulting in a more balanced profile. The 16710 also features sleeker crown guards and a noticeably thinner minute hand.
One of the defining characteristics of the 16710 is its versatility. Owners could choose between three bezel inserts: Pepsi, Coke, or all-black. Rolex Service Centers historically allowed bezel swaps, contributing to the model’s enduring popularity.
Key production changes over time include:
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Transition to Super-LumiNova in 1999
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Introduction of solid end links in 2000
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Removal of lug holes around 2002, creating the informal “16710T” designation
In the final years of production, select examples received the caliber 3186 movement, offering improved magnetic resistance and reduced 24-hour hand wobble. While technically superior, this upgrade did not dramatically alter market perception.
Rolex “Coke With Ice” GMT-Master II
While the traditional Coke GMT has not returned to regular production, Rolex has revisited the colorway through ultra-exclusive jeweled releases.
Beginning in the mid-2020s, Rolex introduced off-catalog GMT-Master II models unofficially dubbed “Coke With Ice.” These watches feature bezels set with rubies and black sapphires, paired with diamond-set lugs, crown guards, and bracelets.
Earlier versions appeared without diamond bracelets, but later executions fully embraced gem-set opulence. These watches are produced in extremely limited numbers and are rarely seen on the secondary market. When they do appear, values often exceed six figures.
Why the Rolex Coke Remains So Coveted
The enduring appeal of the Rolex Coke GMT lies in its balance of practicality and distinction. Unlike the brighter Pepsi bezel, the Coke offers a more subdued yet unmistakable presence.
Its absence from modern production has only increased demand, while its association with transitional movements and evolving design elements makes it particularly appealing to collectors. The Coke GMT represents a period when Rolex was refining functionality without radically altering identity.
Final Thoughts
The Rolex Coke GMT is more than a color variation — it is a symbol of a pivotal era in Rolex history. From the bold debut of the “Fat Lady” to the long-running 16710 and the elusive gem-set editions, the Coke remains one of the most talked-about GMT configurations ever produced.
Its legend continues precisely because it has never been overused.
Visit Us
If you’d like to explore Rolex GMT-Master models or discuss the Coke GMT in person, we invite you to visit DNA Watches in New York City’s Diamond District.
DNA Watches
15 West 47th Street
New York, NY
To schedule a private appointment or inquire about availability:
Email: sales@dnawatchesnyc.com
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